International indian dating
At Truly Madly, we’ve Indianised monetisation rather than blindly copying Tinder or other Western dating apps.We have a product called Spark with which you can message your matches, which I think every dating app does.Edited excerpts: Is there any difference in the way Indian millennials use dating apps compared to youngsters in other parts of the world?The uses of a dating app are pretty standard across the world.This is common particularly for girls who are new to a city either for work or to study.Their social networks are fairly limited in the new cities, so they use dating apps to make friends, get to know people, and obviously, if something results in a relationship, so be it.The 26 (years) audience uses dating apps pretty much as the first step towards matrimony. So unlike a matrimonial website, where it’s a lot of siblings and parents making profiles and initiating conversation with prospective matches, these youngsters use dating apps for long-term, serious relationships.That is clearly different from how these apps are primarily used in the West.
It’s still early days because it’s a bit of a cultural shift. Now, 40% of our audience is not even from the metros. And varied people are coming from different backgrounds. But how ours is different and very Indian is that we tell the guys what to say.