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Dating site Seeking Arrangement.com, which connects wealthy men with women looking for financial support, reports that female college students made up 44% of the site's total users in 2012.
As a user clicks on profiles, the technology documents the types he or she is attracted to in order to better match needs and preferences.
The subject has come to a head as users, particularly women, have started publicizing complaints of unsolicited sexual advances online.
The 2013 Pew Research online dating report found that 28% of online daters have been contacted "in a way that made them feel harassed or uncomfortable," with 42% of female online daters experiencing this, compared with 17% of men.
Users swipe right if they're interested and left if they want to reject the match. The formula is pretty standard: Users fill out a profile, and the app will send them daily matches that meet their standards.
Users also have the ability to browse profiles outside their daily matches.The woman can ultimately decide to make herself visible."Siren's touchstones always reference what I discern works in real life," Lee said.