Adult social network dating
The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.When we think about ourselves, what do we post on Social Media channels like Instagram or Facebook? Hand in hand with that phenomenon consumers or users needed to learn to trust online profiles (Sundararajan, 2016).Regarding Social Media one must keep in mind that there should not be a complete trust in what people are posting and how they are presenting themselves.
It influences what people think, like or even love and moreover accompanies the life of nearly everyone, everyday often for hours.
Therefore, the purpose of this blogpost is to analyze how and why Social Media changed the dating culture of us as Generation Y (the young adults of today).
In general, as a cause of digitalization and the internet, a whole new concept of self-presentation was born: online profiles.
As constantly comparing ourselves with others due to Social Media, confidence is a problem of many Millennials, especially in dating.
In addition to that, online dating can also be seen as a romantic fantasy, where the ideal partner is constructed in the minds of the user. This is due to the fact that virtual communications for a not irrelevant amount of people tend to be smoother.